Desso, a leading European carpet manufacturer specialising in carpet, carpet tiles and artificial turf, has won the 2010 BOV trophy. This award, for the company with the best management vision (Beste Ondernemers Visie, BOV), was presented on 4th November 2010 in Tilburg at Popcentrum 013. The theme of the BOV trophy for this year was ‘Ready for the Future’. The jury was headed by Prof Theo Verhallen of the University of Tilburg.
Stef Kranendijk, CEO of Desso, comments: “We are absolutely proud to have won the 2010 BOV Trophy. It is a wonderful acknowledgement of our efforts, especially since our innovation strategy in particular was a deciding factor for the jury. Our innovation strategy focuses on Creativity, Functionality and Cradle to Cradle®. This focus allows us to successfully strengthen our position in the competitive global markets of carpet and artificial turf and grow both in sales and profitability. All three of the innovation cornerstones are important for this. Creativity is critical for distinctiveness in carpet design and alignment with the needs of architects and users. In the area of functionality, we work towards the ongoing development of products that make a difference in terms of health and welfare – things like acoustics and indoor climate. And the Cradle to Cradle® principle we embrace means that our end products are increasingly produced from safe, pure components that are biodegradable or decomposable by technological means. These products can be reused endlessly as raw materials for new products, something that, in addition to creating competitive advantage, is of the utmost importance for the prosperity of future generations – the importance of which was also recognised today by the jury of the BOV Trophy”.
The BOV Trophy is an initiative of JuniorKamer Hart van Brabant (the Midden-Brabant branch of Junior Chamber International in the Netherlands). This Trophy is awarded annually to a company in Midden-Brabant that has an exceptional management vision relating to a changing theme. The theme for the 2010 edition was ‘Ready for the Future’. The award was presented to Desso by an expert jury, after evaluating their clear vision and strategy for the coming years. This year the Trophy was awarded for the 11th time. More information about the BOV Trophy is available at www.bov-trofee.nl.
2010 important year for DESSO innovations
This year was an important year for Desso due to the introduction of new, innovative products. With the launch of EcoBase® carpet backing, in which 97% of the materials used are positively defined, Desso has taken an important step towards the achievement of a completely sustainable product range. This product also entitled Desso to Silver Cradle to Cradle® certification, as the only carpet manufacturer in the world to have achieved this for an entire carpet tile product.
Another important innovation introduced this year is the AirMaster® carpet, which is 8 times more effective at trapping particulate matter than hard floors and 4 times more effective than standard carpet. This guarantees a considerable improvement in the indoor atmosphere and reduces the risk of health-related problems.
Desso also recently introduced SoundMaster®, which has strong sound absorption properties and improves acoustics in rooms by 60%. This is mainly of interest in schools, where acoustics play an important role in the creation of a good learning climate. In addition to schools, of course, offices, care institutions and hospitals are also excellent applications for the low-noise, 40% recycled carpet backing SoundMaster®.
EcoBase®, AirMaster® and SoundMaster® are examples of functional innovations that can substantially improve the quality of life at home and at the office, at school and in health care.
Presentation of ‘Good Industrial Design’
Last month, Desso received two ‘Good Industrial Design’ recognition awards for the innovative Desso products AirMaster® and EcoBase® at the opening of Dutch Design Week. This recognition is the stamp of approval for design expertise and was awarded by an independent jury.
Strong international position in carpet, carpet tiles and artificial turf
Desso carpet can be found in offices, banks, retail units, public buildings, schools, universities and care centres all over the world. Desso Consumer Carpets is represented by three strong brands; Parade, Bonaparte and Desso, all with a rich history in manufacturing high-end consumer carpets. Desso’s creative carpet designs and service oriented approach means that it has become a market leader in developing solutions for the Hospitality, Marine and Aviation (HMA) markets.
Desso Sports Systems leads the market in the provision of artificial turf and reinforced natural grass systems. These fields provide the perfect surface for football, tennis, hockey and rugby at every level of sport. No less than 10 British Premier League teams play their home matches on DESSO GrassMaster, teams including top clubs like Arsenal FC, Liverpool FC and Tottenham Hotspur. During the World Cup in South Africa last summer, a total of eight matches were played on the reinforced natural grass of DESSO GrassMaster at the Nelspruit and Polokwane stadiums.