The European carpet manufacturer Desso introduces the online platform ‘Create your own AirMaster®’. This new application allows users to create their own design for a Desso AirMaster® carpet. The simple push of a button lets you view your design and check how it fits within different interiors. The application offers over four million options. The Desso AirMaster® carpet was specially developed to filter particulate matter from indoor air.
Desso Group CCO Alexander Collot d’Escury: ‘With Create Your Own AirMaster®”, we are taking the next step in supplying our products on a custom basis. Besides creating their own design online, users can store this design, share it via social media and naturally order a sample of their personally designed carpet tile. This will be custom-made by our manufacturing plant and delivered to the client’s door. And this with four million different, unique AirMaster® designs.’
‘Create Your Own AirMaster®’ allows the user to adapt colours until he or she has created the most appealing combination. The carpet’s five accent lines can be selected from a total of sixteen colours. In addition, the user can choose one of four basic background colours to optimally accentuate the desired colour combination. Collot d’Escury: ‘With a simple push of a button, you can immediately check what your unique design will look like. You can both view it in the form of a carpet tile, and see how it will fit in various types of interior. The application offers over four million options. In other words: unprecedented freedom in creating your own AirMaster®.’
Desso AirMaster® is a carpet that was specially designed to filter particulate matter from the air. Collot d’Escury: ‘It is an established fact that carpet has a positive impact on the concentration of particulates in indoor air. Desso AirMaster® is able to reduce the concentration of particulate matter in indoor air up to eight times better than hard flooring and four times better than standard carpet.’